Is Lucky Me! TV Ad “insulting” to deaf and elderly?

This latest TV commercial of Lucky Me! Pancit Canton toppings created a stir among the disabled group in the Philippines. Some quarters believe that this commercial is insulting to the deaf community because it mocks their disability. There is even a new discussion thread talking about this. They also chat about whether it’s offensive to the elderly as well or not.

The TV ad presents a family gathering on the table where the mother cooked a pancit canton with various toppings. The grandfather, appears to be unable to hear some Tagalog words, mishear some of them and translated it to another which more or less rhymes with the original words as he responds to other members of the family. His “mali mali” or unintentional errors become funny and amusing.

Mr. Manny Batac, President of Kilusan ng Makabagong Pilipinong Maykapansanan (KMPKI), Inc. shared to us a letter of apology from Gen C. Aquino, Media and Public Relations Specialist of Monde Nissin Corporation, makers of the pancit noodle. Mr. Batac apparently sent a complaint letter addressed to the company. Through the letter, Aquino stated that:

We sincerely apologize for anny inconveniences that this may have caused. Rest assured that we did not intend the commercial to be offensive in any way, especially to persons with disabilities. .. and that we have already taken steps in editing the commercial to address your concern.

This letter was also published at Bandera tabloid last November 16. The amended Magna Carta for the Disabled Persons or Republic Act 9442 explicitly defines PUBLIC RIDICULE as “an act of making fun or contemptuous imitating or making mockery of persons with disability whether in writing, or in words, or in action due to their impairment/s.” Violators of this provision would receive a fine of not less than Fifty Thousand pesos (P50,000.00) but not exceeding One hundred thousand pesos (P100,000.00) or imprisonment of not less than six months but not more than two years, or both at the discretion of the court.

Here is that 30-second YouTube video commercial uploaded by Mr. Jaylu12. You be the judge. By the way, the language used here is Tagalog and there is no sub-title in this video. I can’t put captions here because this is not mine. Sa mga kababayan kong Filipino sa buong mundo, ano sa palagay ninyo? Nakakainsulto ba ito o mukhang sobra lang tayo magreact? (To my Filipino countrymen worldwide, what do you think? Is this commercial insulting or are we just overreacting?) 🙂

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to FurlAdd to Newsvine

Advertisements

  1. Hi Mr/Ms. Kababayan ,

    Magandang araw po. Sorry for commenting your post but we have no way to contact you. We would like to know if we could pay you for adding our website in your blog roll?

    as Anchor text: Philippines Business
    link: http://pinoybusiness.org

    Hoping to hear from you. Should you reply, please email admin@pinoybusiness.org

    Thanks
    Jane Jocson
    PBO Marketing Coordinator

  2. I think what the commercial shown is reality…
    that there are really elders who are “mali-mali”. Just analyze first the message of the commercial before having any false reaction 🙂

  3. Mike H

    you are just over reacting.

  4. april shanne lumanog

    Everybody should look the two sides of the coin before making a fair judgment I supposed. The commercial had only presented things that is really happening in the society. I think, there’s nothing wrong with that.

  5. its just an over reaction. it has no intentions of offending or insulting our oldies.

  6. gil

    same here, we’re just overreacting… ang sa akin pinapakita pa nga dun na we should understand and be patient sa may mga hearing disability… and it really happens, that’s the reality.

  7. mama mia

    pre overacting ka? di nmn offensive yung message ng cm. it is just depicting the reality




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: