Since 2019, one of the hottest issues that hogged most of my Facebook feed is the imminent end of the franchise of the Philippines’ largest broadcasting network, ABS-CBN Corporation. Then it reached its peak when the National Telecommunications Network (NTC), the country’s regulatory body on matters of allotting frequencies to telecommunications companies, issued a “Cease and Desist Order” on May 5 to ABS-CBN demanding them to return to the government the airwave it allowed to be used for 25 years. The network immediately stopped broadcasting on both their TV and radio channels on the same day.
Naturally, there was outrage coming from both the pro and anti groups. Those who made loud noises are the network’s stable of popular artists like Coco Martin, Judy Ann Santos, and Daniel Padilla. Then the (in)famous “Law of Classroom” vlog rant of reality contest winner Kim Chiu went viral and created many parodies, memes and even song-and-dance videos.
However, I observed that our Filipino Deaf community was not completely informed about the true reason why the sudden closure of their beloved station. Not even the sign language inset interpreting on TV newscasts cannot fully explain the events that happened.
So our school decided to create a short (15-minute) and very simple explainer video complete with picture-in-picture and simple animation on the issue. Our resident Deaf graduate, Kennel Alonzo did the sign language explanation. Our objective is for our deaf people to have a more clear understanding of the issues including the function of an airwave and the Philippine Franchise Law. It was uploaded in MCCID Facebook page yesterday (May 26) as well as in Kennel’s own wall. As of this writing, there were already more than 2,000 views and nearly 50 shares.
The video was also uploaded on MCCID’s YouTube Channel. Here it is:
Due to requests from followers of MCCID College Official Facebook page who can hear, I added a computer-generated voice that reads and captions aloud in English. The purpose of this is so that they can easily understand the signs even without reading the sub-titles. Here it is: